Privacy Policy

Welcome to SERP Checker ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our service.

By using SERP Checker, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please do not use our service.

Anonymous Session Data

We do not require you to create an account to use the SERP checker. To enforce free-usage limits and protect against abuse, we may store:

• An anonymous session identifier (stored in a cookie/localStorage)
• A counter of searches used and a last activity timestamp
• IP address (for rate limiting and security)
• Browser fingerprint (for session protection and abuse prevention)

Usage Data

We automatically collect information about how you use our service:

• Search queries performed (keyword, country, device, language)
• Pages visited and features used
• Device and browser information (type, version, OS)
• IP address and approximate location (country/region level)

Account Information (Optional)

If you choose to create an account, we collect:

• Email address
• Name (optional)
• Credit balance and usage history

Verification Data (CAPTCHA)

When verification is required, we collect a CAPTCHA token and send it to Cloudflare Turnstile for validation. We do not use the token to identify you personally.

We use your information to:

• Provide and maintain our SERP analysis service
• Process your searches and deliver results
• Enforce fair usage limits and prevent abuse
• Improve our service and user experience
• Analyze usage patterns (aggregated, anonymized data only)
• Comply with legal obligations
• Respond to your inquiries and support requests

Legal Basis for Processing (GDPR)

For users in the European Economic Area, our legal basis for processing personal data includes:

• Contractual Necessity: To provide the service you have requested
• Legitimate Interest: To prevent abuse and maintain service security
• Consent: When you opt-in to optional features or marketing communications
• Legal Obligation: To comply with applicable laws

We share your data with the following third-party services:

• Cloudflare Turnstile: CAPTCHA verification (verification token only)
• DataForSEO: SERP data provider (search queries only, no personal identifiers)
• Keywords Everywhere: Keyword data enrichment (search terms only)

We Do NOT Sell Your Data

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your data only as described in this policy or with your explicit consent.

Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this privacy policy.

Under data protection laws including GDPR (Europe) and CCPA (California), you have the following rights:

How to Exercise Your Rights

To exercise any of these rights, please contact us at info@serpchecking.com or use our contact form.

We will respond to your request within 30 days in accordance with applicable law.

CCPA Rights (California Residents)

If you are a California resident, you have the right to:

• Know what personal information we collect
• Know if we sell your personal information (we do not)
• Request deletion of your personal information
• Opt-out of the sale of personal information (not applicable as we do not sell data)

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption of data in transit (HTTPS/TLS 1.3)
• Secure database storage with encryption at rest
• Access controls and least-privilege operations
• Regular security updates and vulnerability scanning
• Incident response procedures for data breaches

Despite our best efforts, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you in accordance with applicable laws. This may include sending you an email or posting a notice on our website.

We retain your personal data for as long as necessary to provide our services and comply with legal obligations:

• Anonymous session data: Up to 24 hours from your last activity (session expiry)
• Account data: While your account is active
• Usage history: Up to 12 months for analytics and support purposes
• Operational logs: Up to 90 days for security and troubleshooting

Upon account closure, we will delete or anonymize your personal data within 30 days, except where we are required to retain it by law.

We use cookies and similar tracking technologies to:

• Maintain your anonymous session and free-usage counter
• Remember your preferences (theme, language)
• Analyze usage patterns (anonymized, aggregated only)
• Improve service performance

Cookie Categories

• Necessary: Required for the site to function (session management)
• Analytics: Help us understand how users use our service (optional)
• Marketing: Used for personalized ads (optional)

You can control cookies through our cookie consent banner or your browser settings. Note that disabling necessary cookies may affect site functionality.

We do not respond to "Do Not Track" (DNT) browser signals. However, we do not track individual users across websites for advertising purposes. Our data collection is limited to what is necessary to provide our service.

Our service is not intended for users under 13 years of age (or under 16 in the EEA). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe we have collected data from a child, please contact us immediately. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information. We have summarized these rights in the "Your Rights" section above.

We do not sell personal information as defined by the CCPA. To request information about our data practices or exercise your CCPA rights, please contact us at info@serpchecking.com.

Your information may be transferred to countries other than your own. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Compliance with applicable data transfer frameworks
• Adequate security measures as required by law

We may update this privacy policy from time to time. We will notify you of any changes by:

• Posting the new privacy policy on this page
• Updating the "Last Updated" date
• Sending you an email (if you have an account)

We encourage you to review this privacy policy periodically. Your continued use of the service after any changes constitutes acceptance of the updated policy.